How to compete against companies with: …more power? …more money? …more market share? …less price?
*Market Your Product to a Niche of Passionate Customers.*
‘Nuff said.
Crowdsourcing in Practice: Making It Work and Profitable
I just love the story of Nathan Eagle and txtEagle so much, that I’d be doing you and yours truly a disservice if I don’t post a followup.
Check out this video on crowd-sourcing by Nathan Eagle:
We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan’s personal fascination is the African continent he talks about how Mpesa and SMS Media are transforming society. 30% of Rawandians pay for their electricity by the mobile device, and many more water pumps can be bought as they can be bought via the mobile. And he then goes onto talk about his company txtEagle.
txtEagle is about to become the largest employer in Kenya. Imagine that.
It’s really happening and this makes me excited and sad at the same time.
Excited because there is indeed solutions to every difficult problem out there. Sad because I haven’t yet done my part. (I’m still doing the part to keep myself survive.)
Are you excited enough?
How About Solving The Poverty Problem in A Brilliant Way?
Many of us are thinking of how to end world poverty as we know it. Especially for people living in poor or developing countries such as Indonesia (like me), where we can see it everyday.
Nathan Eagle and his company TxtEagle managed to solve the poverty problem in a very elegant and direct way.
Quote from The future of work=TxtEagle | SMLXL – Engagement Marketing and Communication principles from Alan Moore :
The thought also came to me that this grassroots approach to tackling poverty, to help lift populations out of poverty by making small but dramatic changes in wage income should both enervate and inspire us all. Txteagle has a fascinating story, and often its the smallest things that can inspire us to do something remarkable.
Brilliant, isn’t it?
Building a real, profitable business while serving good to the poor people. In my mind, Nathan Eagle is just as spectacular as Muhammad Yunus of Grameen Bank.
What do you think? I’d like to know what you have in mind.