Avoid Use of Logical Fallacies in Advertising Words & Marketing Campaigns

Richard Taflinger, professor at the Edward R. Murrow School of Communication at Washington State University, says that a ploy often used in advertising (marketing) is the use of logical fallacies. These fallacies are not recommended because they may alienate your audience.  Taflinger suggest avoiding the following logical fallacies: Black/White Fallacy / False Dilemma: The black/white, …

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